I was recently WOW’d at a local bicycle function, and I want to share my excitement. I say WOW because I was blown away by the participation and enthusiasm I witnessed. But, WOW also stands for Women On Wheels, an effort led by some very passionate members of the Greenville Spinners Bicycle Club to get more women riding bicycles. The function was also hosted by the Greenville Women’s Cycling Team, and I was thoroughly impressed with the whole program.

For starters, I’ll come clean and admit that the idea of being a man in a room full of female cyclists was somewhat appealing. Now, I wasn’t invited to be the only man in the room. I just so happened to be the only Hincapie Sportswear employee that was available to do a basic cycling clothing presentation to the ladies. Sometimes you have to make sacrifices for the company, so I was willing to show up…you know, for the good of the brand and all.

Jenn (GWC), Ric (Great Escape), Kimberly (GWC), Steve (Hincapie...taking one for the team)
The function was billed as an introduction to cycling exclusively for women. WOW and Greenville Women’s Cycling partnered with The Great Escape in Greenville (also a sponsor of the Hincapie Development Team) to host the event at the bike shop on Lauren’s Rd. Let me tell you, this was a pretty cool evening. Over 65 women showed up to learn more about riding, nutrition, apparel and equipment to help them enjoy the sport more. It was awesome to see that many women in one spot discussing the bicycle.

In typical female style, it wasn’t just a bicycle meeting at a shop. There were door prizes, product samples to give away, wine and hors d’oeuvres. (Men would have called them snacks, but these treats were much fancier, courtesy of BI-LO.) Headquarters Salon & Day Spa was giving free chair massages if you got a little fatigued from listening to tips on finding rides, holding a straight line or working a quick release. Janice Batson was there from North Main Yoga to help them limber up before and after rides. Table 301 gave away several gift certificates that seemed rather popular. To their credit, the GWC ladies put together quite a detailed presentation to their fellow pédaleurs féminins. They talked about everything from favorite Powerbar flavors and bike rides to changing a flat tire and basic bike maintenance. Most of the information was delivered in a creative and digestible manner that kept things interesting and fun for the participants.

Fruit and veggies...and a table cloth...no beer and pizza at the WOW meeting.
I was there to talk about the basics of cycling apparel. They wanted me to give some tips and techniques for what to wear on the bike. Caroline Mills gave me an awesome lead in with a graphic presentation on what not to wear on the bike. Man, do I wish I had the flip camera rolling for that part of the discussion. It was hilarious. Check out this outfit…

Don't even ask!
I kept things simple, as the audience was fairly new to the sport. I hit on the importance of the performance fabrics and tailored fit of most cycling specific apparel. I covered everything from head to toe that you should wear to ride your bike comfortably. Sure you can wear just about any clothing on your bike and there might be days when you wear your street clothes for a ride to work or the store, but I made recommendations for general fitness and leisure riding. I also gave a little sneak peak at some of our 2010 Women’s Spring Apparel Line that will be available in the next 30 days or so.

New 2010 Women's Dahlia Jersey will be here soon!

New 2010 Women's Performance Shorts with color accents coordinate well with other jerseys in our 2010 line.
Overall, it was a fantastic evening with more than 60 women focused on getting more involved in the sport of cycling. I was super excited to see the great attendance and the enthusiasm of everyone involved. Big props go to GWC Team and The Great Escape for hosting such a fantastic event. We’re proud to be WOW’d by these partners.